R.U.S.H. Premium Wool Felt Cat Toy (Rainbow Ultimate Silvervine Heaven)

Welcome to R.U.S.H. — Rainbow Ultimate Silvervine Heaven

Looking for a toy that will actually get your cat off the couch? Meet R.U.S.H. — a handcrafted, multi-sensory kicker toy designed to trigger your cat's natural hunting instincts. Vibrant rainbow wool felt for biting and bunny-kicking, a crisp jingle bell for the chase, and natural silvervine to start the party.

What Is Silvervine? (The Catnip Alternative)

If you've only ever heard of catnip here in Australia, your cat is in for a treat. Silvervine — known as matatabi (マタタビ, 木天蓼) in Japan — is a 100% natural climbing vine from the mountains of East Asia, where it's been the go-to cat treat for generations.

• Two attractants, not one: catnip contains a single natural olfactory attractant; silvervine contains two — which is why many owners find the response noticeably more enthusiastic.
• Works when catnip doesn't: up to 1 in 3 cats don't react to catnip at all. Around 70–80% of cats respond to silvervine — including many catnip-immune cats. If your cat has ever ignored a catnip toy, this is the one to try next.
• Natural and non-addictive: the playful reaction typically lasts 5–30 minutes, then your cat will happily roll over for a nap. Silvervine is non-toxic and cats self-regulate, walking away when they've had enough.

Why Cats Go Crazy for R.U.S.H.

• Premium eco-friendly wool felt: handcrafted, soft yet durable — built for biting, clawing and bunny-kicking, satisfying the natural urge to hunt.
• Real silvervine wood, not just scent: a whole piece of silvervine wood hangs from the cotton rope — a natural surface to gnaw that keeps the effect going long after sprays and powders fade.
• Sized for paws and jaws: at 17cm — about the length of your phone — and just 14g, it's easy for your cat to grab, gnaw, carry off and kick.
• Infused with quality silvervine: grabs your cat's attention instantly and keeps them rolling, rubbing and purring.
• The playful jingle bell: every swat and pounce triggers a crisp bell sound that keeps the chase going.

What to Expect During Playtime

Don't be alarmed if your kitty starts acting a little goofy — with silvervine, it's completely normal (and hilarious) to see your cat:

1. Roll around on the floor with the toy in pure bliss
2. Rub their cheeks and chin all over it to claim it
3. Drool slightly with absolute happiness
4. Zoom around the room in bursts of playful energy

Every cat is different: kittens and very senior cats often respond mildly or not at all, and that's normal too.

Pro tip: put the toy away once your cat loses interest and bring it back out after a couple of hours. Rotated like this, the scent stays exciting for much longer.

Safety & Care

• Supervise play, especially the first session.
• Silvervine is naturally stimulating — not recommended for pregnant cats or cats with heart conditions or high blood pressure.
• Spot-clean only with a damp cloth and air-dry; don't machine-wash, as water fades the silvervine scent.
• Check the toy regularly and retire it if felt pieces or the bell come loose.
• Store in a dry spot (an airtight bag works well) between sessions to preserve the aroma.

Specifications

Kicker or Chew Stick? Pick Your Silvervine

R.U.S.H. is the kicker: soft felt made for wrestling, bunny-kicking and carrying around. If your cat is more of a gnawer, try our Cattem Kebab silvervine chew stick — whole gall fruits on a natural branch. Plenty of cats deserve both: one to fight, one to chew.

Frequently Asked Questions

Will R.U.S.H. work if my cat ignores catnip?
Very likely — around 70–80% of cats respond to silvervine, including many that show no interest in catnip. There's no guarantee for every cat, but silvervine is the most effective next step for a catnip-immune cat.

How long does the silvervine effect last?
A typical session lasts 5–30 minutes, after which most cats settle down for a contented nap. To keep the toy exciting, put it away between sessions.

Is it safe for my cat to bite and bunny-kick it?
Yes — that's exactly what it's built for. The wool felt is durable and silvervine is non-toxic and non-addictive. Supervise play, and avoid silvervine toys for pregnant cats or cats with heart conditions.

Can I wash it?
Spot-clean with a damp cloth and air-dry. Don't machine-wash — water fades the silvervine scent.

Do you ship Australia-wide?
Yes — fast shipping from our Sydney warehouse via Australia Post, anywhere in Australia. Free shipping on orders over $100 AUD.

Give your cat the ultimate playtime rush — add R.U.S.H. to your cart today.